To get started, visit and log into your Google account. Just as with content marketing and SEO, you’ll need to know upfront that you’ll be required to publish several videos regularly to be able to collect valuable data and start seeing more views.Ĭheck out how our YouTube channel‘s growth kicked in only several months after we launched in November 2020: Our YouTube channel’s initial growth. Last but not least, you’ll need consistency.

Traffic to the channel from other owned channels.

Polished profile photos, headers, and playlists.

Optimized titles, tags, and descriptions.High-quality videos that engage audiences.A clear focus for the channel (i.e., designated for a specific business or organization).

The core components of a successful YouTube account include: The adage “If you build it, they will come” does not necessarily apply to YouTube channels. You need to ensure that your channel has the necessary components to drive meaningful results. Many different factors contribute to the success of your YouTube channel. First, you need to ensure that your channel is set up correctly and optimized for viewership. How Do You Create a Successful YouTube Channel? It remains an effective form of marketing, and more companies are starting to notice video’s impact on their bottom line. This high number of businesses seeing success with video has grown astronomically since 2015. Video: the media format with the highest ROI (Image Source: HubSpot) In fact, this Hubspot report found that video has the highest ROI of any media format. YouTube channels are nearly essential for any business that is looking to ramp up its video marketing efforts. By setting one up, you have the perfect place to host your videos and share them with eager, relevant audiences.īut why are so many B2B businesses turning to video marketing? Well, video marketing has shown impactful results for their business.

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