Waze uses in-app location-based advertising and offers services under a pay-per-click (PPC) pricing model. How does Waze make money if it is just a mapping and navigation provider? How Does Waze Make Money? | Waze Revenue Model Advertising Waze provides live updates based on the reports from its users.Waze’s USP – The ability of its users to be able to report on accidents, police traps (hidden/visible), detours, road closures, and blockades.Waze allows users to plot routes and obtain turn-by-turn navigation.Waze works just like any other mapping and navigation app: This interface used to use Bing maps API, but after being purchased by Google, it shifted to using Google Maps API (but mostly doesn’t have to pay for it since it is owned by Google) for map data. Waze also allows its users to edit their maps via its Waze Map Editor interface. It also used to use OpenStreetMap – a free editable map available for others to use under the ODbL license – to obtain map data when the app was in beta stages. These basemaps were edited by the company’s editors. In the beginning, Waze used basemaps – maps that have only the essential outlines of terrain and structures – to create its maps from scratch. Waze obtains its maps from various sources.

Download waze driving directions